Bitwise Rebrands European ETPs, Looks to Reinforce Position as Market Leader in Pivotal Year for Crypto

January 29, 2025. Frankfurt, Germany: Bitwise today announced the company has completed the rebranding of all ETPs in its European product suite following last year's acquisition of ETC Group. The move comes as Bitwise looks to expand its position as a market leader in crypto markets in 2025, a year in which a number of structural upward trends are likely to bolster crypto markets.

Among the renamed products are the Bitwise Core Bitcoin ETP (BTC1), the Bitwise Ethereum Staking ETP (ET32), the Bitwise MSCI Digital Assets Select 20 ETP (DA20), and the company's flagship product: – the Bitwise Physical Bitcoin ETP (BTCE). Launched in 2020, BTCE is the most heavily traded bitcoin ETP in Europe. For an overview of all products with their rebranded names, please refer to the table below.

Bitwise will continue to broaden crypto access for investors, provide best-in-class innovative products, timely insights on the latest market developments, and champion transparency and accountability in a landmark year for the crypto industry.

Hunter Horsley, CEO and Co-Founder of Bitwise: We expect 2025 will be a pivotal year for crypto, with Bitcoin, Ethereum, and Solana each hitting record highs, and a more crypto-friendly environment in Washington bringing welcome clarity to the space. Bitwise is looking forward to using this moment to reinforce our position as a market leader both in the U.S. and Europe.

Bitwise saw significant growth in 2024, a year in which Bitcoin soared to an all-time high of $103,992 after the record-setting launch of spot bitcoin ETFs in the U.S. The company crossed over $12 billion in client assets, using its momentum to launch new institutional-grade crypto staking ETPs, namely the recently launched Bitwise Solana Staking ETP, and the Bitwise Aptos Staking ETP, in addition to filing a Form S-1 for an XRP spot ETF in the U.S. The company's Bitwise Core Bitcoin ETP (BTC1 | DE000A4AER62), an institutionally focused and cost-efficient Bitcoin ETP with a Total Expense Ratio (TER) of 0.20%, is also experiencing increased popularity among investors.

Another highlight of 2024 for Bitwise was the launch of Bitwise Onchain Solutions after the company's acquisition of Attestant Limited, an institutional-grade Ethereum staking provider with $3.7 billion in staked assets at the time of the acquisition.

Crypto poised to soar in 2025

In 2025, adoption of bitcoin and other crypto assets by corporate treasurers are set to be another major driver supporting the asset class, Bitwise Head of Research Europe Dr Andre Dragosch said in a study this month. At the moment, companies hold only 4% of the total available Bitcoin supply, a number that already doubled last year. With total free cash flow between S&P 500 companies standing at $1.5 trillion – more than twice the capital ever invested in Bitcoin – this offers an unprecedented growth opportunity.

Bitwise will continue to position itself as a thought leader with studies like the above and several others, providing a rich stream of research and market analysis for investors. This research is available through blog posts on the Bitwise website, such as on this link and here.

The following table shows Bitwise's renamed European Crypto ETP suite:

The complete list of Bitwise European ETP products, including all stock exchange listings and trading information, is available at https://bitwiseinvestments.com/eu.